PLG Fundamentals: Getting Started

Product-Led Growth (PLG) has become one of the most effective go-to-market strategies for SaaS companies. But what does it really mean?

What is PLG?

PLG is a business methodology where the product itself is the primary driver of customer acquisition, conversion, and expansion. Instead of relying heavily on sales teams, the product does the selling.

Key Principles

Low friction onboarding - Users should be able to get value quickly
Time to value - Minimize the time between signup and “aha moment”
Product-qualified leads - Let usage signal buying intent
Self-serve everything - Enable users to buy, expand, and manage on their own

Common Mistakes

Many companies try to implement PLG without understanding their users’ journey. Start by mapping out:

Where users come from
What they’re trying to accomplish
Where they get stuck
What triggers expansion