Services
I help early and growth-stage startups build sustainable growth engines through PLG, activation optimization, and rigorous experimentation.
PLG Strategy & Implementation
Build a product-led growth engine that drives sustainable, scalable growth. I help you identify friction points, optimize onboarding, and create self-serve experiences that convert and retain users.
- PLG readiness assessment
- Self-serve funnel optimization
- Pricing & packaging strategy
- Product virality & network effects
Activation & Onboarding
Most users never reach their 'aha moment.' I analyze your activation funnel, identify drop-off points, and design experiments to get more users to value faster.
- Activation metric definition
- Onboarding flow audit & redesign
- Time-to-value optimization
- User segmentation & personalization
Growth Roadmaps
Stop guessing what to build next. I create data-driven growth roadmaps that prioritize the highest-impact initiatives for your stage and business model.
- Growth opportunity mapping
- Experiment prioritization framework
- North Star metric definition
- OKR setting & tracking
Experimentation & CRO
Build a culture of experimentation. I help teams design rigorous experiments, avoid common pitfalls, and make data-informed decisions that compound over time.
- Experiment design & analysis
- Statistical rigor & sample sizing
- Testing infrastructure setup
- Experimentation culture building
Let's Work Together
Whether you need a one-time strategy session or ongoing advisory support, I'd love to hear about what you're building.
Get in touch